The three frat dudes that invented Four Loko have revealed themselves. Yup, looks about right. They look like the guys that got you drunk and "walked" you home only to find yourself buying the Plan B pill the next morning. Great job guys! You made the art of blacking out legal...
Jeff Wright, Jaison Freeman and Chris Hunter decided to keep their identities a secret because people were "demonizing Four Loko with bad associations" AKA the drink was killing people. Thanks dudes! You've provided my friends and I some great memories...that we don't really remember.