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Monday, February 28, 2011

Jack in the Box Shows Up to the Lakers Game


This past week, Jack in the Box and his son showed up at the Lakers vs. Clippers game sitting courtside.

Turns out that that the CEO of the Firm that does Jack in the Box's advertising, Dick Sittig, also happens to the be voice of and the guy in Jack's costume. Sittig's real son also plays Jack's real son.

In a bout of some pretty interesting marketing, Sittig and son watched the whole game from Staples Center's most primo seats wearing their Jack and Jack Jr. costumes.

Jack in the Box is an official sponsor of the Lakers, and if the team ever scores over 100 points and wins the game, everyone in attendance gets two free taco's. BTW-at Jack in the Box-those taco's are 2 for 99 cents. What a deal!


Posted by HardCore at 2:29 PM